Like for Life – Red Cross campaign to promote CPR courses
Clio Awards 2015 – Digital Technique, Silver
Cresta Awards 2015 – Direct Marketing, Bronze
Hipnózis 2015 – Digitális & mobilmegoldások – Közösségi média – Silver
Every day 70 people die in sudden heart attacks in Hungary. Red Cross is regularly organizing courses to teach emergency heartmassage, also known as Cardiopulmonary Resuscitation, CPR. The more people knew this method, the more people would have a slightly bigger chance to survive a sudden heart attack. So we advertised the CPR courses of Red Cross for the younger audiences.
The ChallengeOnly 10% of the population know how to do CPR.
CPR saves lifes. Can we show it without cheesy dramas for young people?
The SolutionSaving a life is easier than you think
We used a characteristics of Instagram – you like photos by double tapping them. And a like is symbolized by a heart appearing on the picture. We created short animated videos in which a silhouette of a person has a heart attack, after which it is indicated to “like” the photo, and make the silhouette’s heart complete. The 13 secondlong little demonstration is wrapped up with our message. Look for the CPR courses of Red Cross.